Innerbus WebQuest
Web log analysis solution for E-marketing

The website of a large central library offers books related to Art and Science, On-line books for downloading. It has information about contents of library, opening time, use time, reference library, guidance facilities, inquiry, borrowing/returning of books, and cost of book etc.,

• Problems faced:
  • Cannot know which content or books was referred by a visitor from the website
  • Could not grasp the visited pages and books in demand
  • Although the website structure is improved, the business in not improved because of the lack of knowledge about customer’s likings.
  • Could not find file download details, etc.,

• Introduced WebQuest in the environment:
  • Establishment platform: Solaris
  • Server: Apache
  • Collected: Log file giving a summary that is more than 100 MB a day

• WebQuest introduction effect:
  • Organized the contents in website effectively to attract visitor’s attention
  • Got the details of downloaded files
  • Reduced expense on useless books in the library
  • Improved the website according to the visited pages report
  • Came to know which type of the book, a visitor is really interested in
  • Modified to suit even the customers from different time zone

A private business establishment has Intranet and Internet facility for its smooth operation.

• Problems faced:
  • Frequent browsing, unnecessarily wasting system resources and time
  • Increase in the complaints about technical problem

• Introduced WebQuest in the environment:
  • Establishment platform: Solaris
  • Server: Apache
  • Collected: Log file giving a summary that is more than 300 MB a day

• WebQuest introduction effect:
  • The analysis shown the details about each employee’s internet usage, incoming and outgoing mail details
  • The sites visited and time spent by the employees is found and necessary action taken
  • The increase in Internet speed, reduction in technical problems
  • Totally an efficient working environment is established