Innerbus WebQuest
Web log analysis solution for E-marketing

• Better business decision-making by analysis of website visitor's action pattern
• Optimization of marketing cost through marketing activity analysis, effective contents administration through contents and site design analysis, customer's service improvement etc.
• Overall reduction in web site maintenance expense, high chances of conversion from general visitor to a customer and regular customer visit (ROI) maximization
• Improved reporting ability to analyse deep information about visitor, visit path, visit action, website usage which helps to understand website operation and marketing operation

Web Marketer: Site identity establishment according to strategy of the company

• Visit analysis and contents analysis helps in understanding the effectiveness of site design and contents. It gives a clear insight about customer’s expectations.
• Comparison can be done to judge whether website’s performance is matching with the company policy or salesmanship

System Manager: The website is operated smoothly by keeping the loading speed to match the traffic

• The web traffic for specified period of time is analysed to avoid obstacles and failures. This is done keeping in mind with the time differences in time zone.

Web Programmer: Cross-check the plan for web design and modify the plan for site development.

• Study closely visitor’s system specification and application environment before developing the site.
• Check for error incidence after development of the site.

Customer oriented website administration

• Website administration to match customer preferences through contents and category analysis results

Accurate data report for scientific marketing

• Customer's action pattern can be analyzed and utilized for scientific marketing. This minimizes the risk bearing.

Effective keyword marketing

• More effective keyword advertisement can be started by analyzing keyword for which customer preference is high. Also, search engine marketing can be maximized by finding out the search engine used more by the visitors.

Security administration

• Can analyze and supplement limitation of website through analysis about hacking of site, malicious attack action

Member targeted marketing

• Marketing targeted at member can be implemented through website visitor member analysis. Statistical analysis by member may supply basic data that can begin E-CRM (E-CRM is internet based Customer Relationship Management).